For iPhone and iPad users, mobile applications are an active part of daily life: they help us get half-priced cocktails at the neighborhood bar, find a nearby pet supply store, and keep us up to date on the score of the home team. They're being poked at and scrolled through as were rush through subway cars, cruise the grocery store, or need to pass the time while waiting for an always-tardy friend. Users who are often on the go use apps with specific objectives in mind, and are bounded by certain temporal and physical constraints. The Best Book on Designing iPhone and iPad Apps walks experienced and beginning designers through the most important areas to consider when designing an Apple application. It delves into and uncovers how to identify and design for the iOS user's specific expectations and needs. The eBook highlights successful design elements, breaks down iOS device real estate and features, and discusses how designers and developers can stay at the forefront of innovation in a quickly and consistently evolving app-centered world.CHAPTER OUTLINELetter From The Expert+ Dear Hopeful App Developer,Introduction+ An ever-expanding application libraryChapter 1: What's An App?+ From Here To There: Chapter 1 RoadmapChapter 2: What's Apple Got To Do With It?+ From Here To There: Chapter 2 RoadmapChapter 3: Identifying Your Target Audience And Constructing Your Brand+ From Here To There: Chapter 3 Roadmap+ Who's who? Determining your target demographicChapter 4: Your App Canvas—Breaking Down iPhone And iPad Real Estate+ From Here To There: Chapter 4 RoadmapChapter 5: Application Real Estate+ From Here To There: Chapter 5 RoadmapChapter 6: Design Time+ From Here To There: Chapter 6 RoadmapChapter 7: Successful Apps+ Top 10 Favorite AppsChapter 8: Marketing Your App+ From Here To There: Chapter 8 RoadmapConclusion+ Top 10 Pieces Of AdviceABOUT THE AUTHORMichael Miller is a Software Quality Consultant specializing in the development of software for iOS devices. He has been involved in the development of numerous iPhone and iPad apps in both the retail and education markets, including some well known apps representing the mobile presence of Fortune 500 companies. Michael started his career in the business management software market, but became intrigued with the mobile market when he purchased his first iPod Touch in 2007. When he's not developing and testing, he likes trying new cuisines, traveling, and training his young dog Sawyer. As a child, he wanted to be an astronaut, a dream he hopes to still accomplish one day with the advent of space tourism.