In today's fast-paced market, copywriters have approximately three seconds to grab—and keep—a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.

Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.

Power Sales Words includes:

— How-to advice on writing copy

— Hundreds of lists of essential sales words

— Dozens of attention-grabbing headlines

— Questions that get your target's attention

Packed full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words is a must-have shelf reference for all writers.