Children under the age of six spend two hours a day in front of a television or computer screen. Unbelievably, two-thirds of toddlers spend over two hours a day in front of a screen. Why does it matter? Because that child also sees more than twenty thousand commercials a year and absorbs unhealthy values that hurt their development. Dr. Jim Taylor's Your Children Are Under Attack exposes how today's kids are bombarded by the value of popular culture. Advocating greed, blatant sexuality and violence, today's popular culture excites children into a state where more is bought, less is questioned and values are discarded. This groundbreaking work shows parents how to work with children to fight back against this assault. Parents will learn six essential values that are most threatened by popular culture, and how to instill these in ways that are clear, practical and grounded in the real world of twenty-first- century parenting.