Ultimate quick reference for the essentials of business succinctly written by author and professor Dr. Kyle Allison to support students taking an introduction to business college course. For professionals without an academic background in business this guide offers a bird's-eye view of the structure as a whole broken down departmentally, with the role each area plays, defining jargon, plus key processes and strategy. This 6-page guide packs in the answers you need with color coded sections in an outline format designed for finding facts fast. Boost grades for class or increase your business knowledge to help your career goals, either way this value cannot be missed.
6-page reference guide includes:

The Business Environment

Business Types

Forms of Business Ownership

Business Ethics

B2C vs B2B Business Models

Business Management & Leadership

Key Responsibilities

Managerial Process

Key Management Skills

Business Departments

Marketing

Finance & Accounting

Operations & Supply Chain Management

Information Technology

Enterprise Resource Planning (ERP) Systems

Information Management Technology (IMT)

Human Resources

Customer Service

Business Strategy

Six Elements of Business Strategy

Three Levels of Strategy

Strategy Formulation

SWOT

Strategic Management

Business Intelligence

Key Factors

Technologies

Key Benefits