Get the Summary of Jamie Kern Lima's Believe IT in 20 minutes. Please note: This is a summary & not the original book. "Believe IT" by Jamie Kern Lima is an inspiring tale of resilience, intuition, and empowerment. Jamie Kern Lima, the founder of IT Cosmetics, shares her journey from aspiring talk show host to successful entrepreneur. Battling a skin condition, rosacea, she identified a gap in the beauty market for inclusive makeup. With her husband Paulo, she launched IT Cosmetics from their living room, facing numerous rejections and financial challenges...