SUMMARY--The Jobs-To-Be-Done Handbook
audiobook (Unabridged) ∣ Practical Techniques For Improving Your Application Of Jobs-To-Be-Done By Chris Spiek And Bob Moesta
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By reading this summary, you will discover how to conduct an exploratory interview with your consumers, within the framework of the Jobs-To-Be-Done method.
You will also discover :
After creating a product or service, you may want to know why consumers bought it and how they actually use it. The best solution is to ask them directly, through an interview. The Jobs-To-Be-Done method is ideal for this, because the practice of interviewing is an integral part of it. This consists of focusing on the consumer's needs and motivations in order to provide a product that will fully satisfy them. Are you ready to find out why your consumers buy your product?
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