In his latest book, fairy tales expert Jack Zipes takes on the question of why some fairy tales "work" and others don't, why the fairy tale is uniquely capable of getting under the skin of culture and staying there. Why, in other words, fairy tales "stick." Long an advocate of the fairy tale as a serious genre with wide social and cultural ramifications, Jack Zipes here makes his strongest case for the idea of the fairy tale not just as a collection of stories for children but a profoundly important genre.

Why Fairy Tales Stick introduces new critical approaches to the study of classical fairy tales such as "Cinderella," "Snow White, "Beauty and the Beast," and "Hansel and Gretel" in an effort to understand how and why fairy tales have evolved over the last three hundred years and remained so relevant in our lives. Why culture has favored certain fairy tales may not be simply a question of ideology-tales reinforcing a societal status quo-but also deeply related to issues of genetics,memetics, linguistics, and evolution. Just as we as a species have evolved, Zipes argues, so has the oral folk tale been transformed as literary fairy tale to assist us in surviving and adapting to our environment.