HG Wells considered this his favourite work, his critics and readers consider it a masterpiece, what is clear is that the epic social novel 'Kipps' is a must read for all literary fans. The novel follows its protagonist Arthur 'Artie' Kipps from childhood through to old age and how random events, both good and bad, affect his social standing in society. Centering mainly around Kipps navigating through these problems and how it challenges his moral and emotional being when trying to adapt to new situations. Initially slow to sell, Wells had worked on Kipps for seven years, and was extremely eager to succeed, harassing then publisher Macmillan with new advertising ideas. It worked. A decade later over a quarter of a million copies had been sold. The huge spike in sales cemented its place in history with rave reviews.