Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five? And if you can't predict these things, what value would a plan have anyway? The usual perhaps trite answer is, of you don't know where you are going, how will you know when you get there? But there is far more than that to business planning. Creating a business plan means not only identifying all the factors in your area of operation, it also means developing a deep understanding of each of those factors individually and the way they combine to create your unique business situation. This guide will help you to do just that.