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凡人必有姓与名。姓名，是一个人的姓和名结合在一起的称谓统一体。姓名，作为人的呼叫和记录符号，是人们相互区别的辨识标志；作为社会交际来往的工具。本书将教会您如何为个人、公司、产品、商标起名。名字并不像附号那么简单，起名字也不有随意为之。一个好名字有时能决定一个人、一个产品的命运。
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