In the 1960s, Tuscaloosa drew national attention when the University of Alabama was fully integrated. The decade also marked the arrival of Paul "Bear" Bryant as head coach of Alabama's football team and the majority of Frank Anthony Rose's tenure as president—a period characterized by race mediation and increases in enrollment, assets, and academic standards. For the next 50 years, sports, education, cultural and recreational opportunities, and business developments contributed to the city and the lifestyles of its residents. Tuscaloosa has associations with people such as F. David Mathews (who concurrently served as president of Alabama and as a secretary under Pres. Gerald Ford), writer Richard Yates (Revolutionary Road), actress Sela Ward, and quarterback Joe Namath.