Salespeople: Stop Shooting Yourselves in The Wallet! Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these cliches. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business. This translates into millions of dollars in lost income over the course of a career, according to best-selling author and speaker Dr. Gary S. Goodman. Goodman, a top salesperson, internationally respected Fortune 1000 consultant, and CNBC expert, admits to having committed every mistake he describes in this lively and dynamic program. "Why beat yourself up without beating your quota?" he asks. Get out of your own way, now, and prosper!