The brain is the command center of the human body. Change it and the body follows. This is the wisdom that Stanford physician Dr. Kelly Traver employed when developing The Program, her mind-expanding and waistline-slimming system for getting into shape and staying that way. Using the most cutting-edge research in neuroscience today, Dr. Traver first tested The Program on her patients, delivering successful results in a short time: 98 percent of Dr. Traver's patients lowered their blood pressure, 15 percent reduced their body fat, and 100 percent lowered their cholesterol. Over the course of just twelve weeks, readers can achieve similar success by following Dr. Traver's "Learn It, Personalize It, Live It" plan. With simple, straightforward instructions, Dr. Traver shows readers how to outsmart their own brains by rewiring the stubbornly change-resistant organ so that it not only accepts healthy lifestyle habits, it embraces them. Once reprogrammed, the brain continues to crave healthy foods and exercise for life. Progressive corporations like Google and Agilent have already adopted Dr. Traver's system, and users across the globe have signed up for her Web-based program. Now she offers this powerful tool to anyone who wants to change their bodies and their lives, simply by changing their minds.