The Leadership Campaign (Summary)
ebook ∣ 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
By Scott Miller
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Few professionals know how to exploit the similarities of political campaigns and business promotions better than in-demand strategy consultants Scott Miller and David Morey. Miller worked with Vaclav Havel, Boris Yeltsin, Vicente Fox and Corazon Aquino. Morey advised five winners of the Nobel Peace Prize and both Barack Obama campaigns. Together, they explain how to control the competitive dialogue – either in politics or in business, every campaign represents an extended dialogue with targeted groups – and why it's crucial to go for the win, and never the tie. getAbstract recommends the insights of these seasoned strategic consultants to marketers, branders, start-ups and entrepreneurs.
Book Publisher:
Career Press
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