getAbstract Summary: Get the key points from this book in less than 10 minutes.

Ken Blanchard of One-Minute Manager fame draws on the positive training techniques that SeaWorld whale trainers use to get their whales to want to perform. Although using whale training as a teaching model is a unique twist on the literature about training and motivating employees, the material itself is not nearly as exotic. Much of it draws upon traditional principles for getting along with others, such as building trust, emphasizing the positive and redirecting undesired actions into more productive channels. If you've read Blanchard's previous book about being aware when people do something right so you can praise them, some of this content will seem familiar, though he says this is his "most important" book. The story line tracks mythical businessman Wes Kingley's discussions with whale trainers who reveal what they do to train their creatures, gradually, carefully and with real warmth. These conversations blow some very basic points up to whale-size, but Blanchard writes with charm. getAbstract.com recommends this splashy manual, the first course in Whale Psyc 101.

Book Publisher:

Free Press