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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Companies and executives must adapt to social media to move ahead in today's world. Internet entrepreneurs and social media experts Mark Babbitt and Ted Coiné provide both basic and sophisticated information about social media to meet the needs of traditional firms. The authors are refreshingly good-humored and passionate; they extol the people they like and castigate those they don't. While they maintain that executives who fail to board the social media express are already playing catch-up, Babbitt and Coiné also help them level the field. getAbstract recommends their insights to executives, investors and entrepreneurs in every field.
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Copyright © 2014 AMACOM, a division of American Management Association
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