"When personal values and organizational values align...exponential value is realized." ~ John Blumberg What are your personal core values? How about the core values in your organization? Do they align? Good to the Core will take you on a journey to realize these core values, and understand how they are impacting your personal and business success. On the surface, the concept of values is easy to understand. Most of us want to be good to the core. But in practice, it is more challenging than it appears on the surface. How do you go about identifying the core values of your business?? How do these core values align with your own personal values? How do you reinforce those values across the entire organization? How do you integrate them into the fabric of your life, and the culture of your business? Good to the Core is a great book for everyone in your organization to read...and re-read, because without core values, and your commitment to reinforce those values, there can be no long-term success...in business or in life. Each chapter has a "Core Challenge" for you to work on personally or as a team. Go at your own pace – take on a chapter or two a week or use at your next corporate leadership retreat. This book is also a great resource for trainers and leaders in your organization. So many times, it's not what you say, but how you say it that turns the switch from "off" to "on." In Good to the Core, author John Blumberg has nailed this all important topic of "building value with values." And, if there was ever a time in the history of this great country that we need to re-visit our core values...the time is now.