The 9 ½ Principles of Innovative Service, by international bestselling author Chip Bell, provides an engaging instruction manual and inspirational guide for making service an experience that causes your customers to swoon, smile, and sing your praises.

Value-added has been the service solution for many service exemplars. But tough economic times call for a brand new approach—value-unique service. It is not about addition—adding more than customers expect; it is about a unique and unexpected creation. This refreshingly novel brand of service will leave you customers more than cheaply entertained—it leaves them awed and richly stirred.