The risk when venturing into a new business from scratch is that you can easily get so absorbed by building your business that you forget to clearly establish where you want your business to go in the long-term. That is why you see very few people conscious enough to direct their attention not only on the entering aspect but also on the exiting one. You need to be aware of the advantages of planning the finish just as you're starting up. Exit Strategy: The Art of Getting Out Smartly teaches about the importance of making exit-planning part of your start-up planning. Besides the fact that it's healthy and common sense to consider that one day you will leave that business already having in mind alternatives and the way in which to do it will make the whole process much easier and increase the chances that your decisions will be those that will best serve you.