“This book is a must-read for anybody interested in bangin’ custom cars, Hip Hop culture, and sports lifestyle.” —LeBron James
Will Castro, star of Velocity Channel’s Unique Rides and one of the most popular car customizers in the country, has achieved the American Dream, finding great success doing something he loves. He has worked with many marquee names, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film and television; including P. Diddy, LeBron James, Nicki Minaj, Carmelo Anthony, Jason Derulo, Ice-T, and DJ Khaled, just to name a few.
Discover Will’s inspiring journey to success from growing up poor in the housing projects of New York’s Lower East Side to customizing the rides of the rich and famous. Unique Hustle tells his personal stories of trial and triumph. With only a high school education, audacity, and passion, he ground out a place for himself in the world and hustled his way to the top.
Alongside Will’s story, Unique Hustle also provides a “how to” from a professional to readers who love to learn about cars and customization techniques. Readers will learn:

Which cars are best suited for specific customizations

The dos and don’ts of car exteriors including paint jobs, rims, and wraps

The dos and don’ts of car interiors

How to add “unique” flair with stereo and video systems, cigar boxes, and more