Following the acquittal of George Zimmerman in the fatal shooting of Trayvon Martin, three women - Alicia Garza, Opal Tometi, and Patrisse Khan-Cullors - came together to form an active response to the systemic racism causing the deaths of so many African-Americans. They simply said: Black Lives Matter; and for that, they were labelled terrorists. In this empowering account of survival, strength and resilience, Patrisse Khan-Cullors and award-winning author and journalist Asha Bandele recount the personal story that led Patrisse to become a founder of Black Lives Matter, seeking to end the culture that declares Black life expendable. Like the era-defining movement she helped create, this rallying cry demands you do not avert your attention.