Here come the members of the fourteenth American generation. They're self-confident and optimistic. Independent and goal-oriented. Masters of the Internet and PC. Young adults who believe education is cool, integrity is admirable, and parents are role models. They're the 29 million young workers whose presence will continue to grow in the workforce over the next decade.Managing Generation Y is for anyone who wants to become the employer of choice for this cohort of young adults born 1978 and after. Learn what to expect from Yers, as well as what they expect from you. Discover the Gen Y traits that pose the greatest challenges to managers, as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.