* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover how Jeff Bezos, the founder of Amazon, thinks and acts.

*You will also discover: how he knew how to take risks to create and develop Amazon ; how he makes decisions; how he hires and manages his employees; the principles he followed to push Amazon further and further; what he is planning for the future.

*Jeff Bezos regularly makes headlines. This is either because he is one of the richest men in the world, or because the hegemony of his company, Amazon, on the trade becomes problematic for his competitors. A brilliant and innovative entrepreneur, he instinctively knows what to do and how to act to achieve his goals. However, he follows certain principles, which can be successfully imitated by any business leader. These are explained in the light of letters, interviews and speeches produced throughout his career. Will you be able to use them as well as he did?

*Buy now the summary of this book for the modest price of a cup of coffee!