21世纪营销新理念 (An Introduction to Sales in the 21st Century)

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By 塔尔·裴柏林

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内容简介作者拥有十五年的国际销售经验,在本书中为读者提供了简明有效的营销新思路,将顾问式销售应用于企业管理和销售过程,力求帮助21世纪的销售人员突破销售困境,成为咨询专家!作者简介作者塔尔·裴柏林(Tal Paperin)出生于苏联,九岁时移民以色列,曾在以色列空军服役,退役后在希伯来大学获国际关系和东亚研究及汉语双学位。他有十五年的国际营销经验,现担任KSW方案公司(KSW Solutions)的副总裁,积极在五大洲拓展市场。读者评论"冉冉升起的国际销售新星!商业世界纷繁复杂,作者分享了他在多元文化世界中应对销售难题的独到方法。无论是咨询专家,还是销售新手,本书都值得一看!"——亚马逊读者评论

21世纪营销新理念 (An Introduction to Sales in the 21st Century)