The year 2000 not only symbolized the start of the 21st century. It was also the time of the Dotcom bubble or what is commonly referred to as the period of disappointment over the overrated and anticipated boom of the information technology industry. The industry, well, quite boomed, but not to the extent perceived and forecast.

At the height of the Internet bubble was the realization that the online media needs further modifications. From about 1996 to the early 2000, the term search engine optimization started to become a common industry phrase. That is because Internet that time was rapidly increasing its popularity. The online medium was also reshaping its own landscape.