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The 2021 edition of the "Artist As Brand® Workbook" includes techniques to empower your authentic art spirit, art career direction, as well as strategies for finding your audience, product creation, and promotion. Includes interviews of successful artist entrepreneurs, and much more!
This book is for serious creative individuals, students, professors, and professionals who want a career from their art, on their own terms. Scores of successful artists around the planet embrace this model of creative commerce to promote their authentic visions. This is the official digital textbook used by participants at colleges, universities, and art institutions while taking the Artist As Brand® Workshop.
This interactive workbook is broken down into easy-to-digest pieces of knowledge—great for returning to the book again and again:
DECLARE YOUR PURPOSE
PLAN YOUR BRAND
EMPOWER YOUR PROSPERITY
Become a confident, independent, prosperous artist by learning the simple steps of connecting directly with your fans, patrons, and collectors. Growing this family of supporters creates a foundation of financial support.
The "Artist As Brand® Workbook" also includes live links for interactive learning throughout the book. To learn more about Artist As Brand® visit www.ArtistAsBrand.com. You can also join the conversation with other artists and entrepreneurs on the Artist As Brand® Forum.