Visual Communication

ebook Understanding Images in Media Culture

By Giorgia Aiello

cover image of Visual Communication

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Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
  • Shows students how to combine approaches and methods to best suit their own research questions and projects 
  • An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

    Visual Communication