Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book. Sample Book Insights: #1 The crowdfunding model was used in art as far back as the 18th century. In 1783, Mozart attempted to perform three new pieces of piano concertos at a concert hall in Vienna, but he failed to collect enough funding. #2 The crowdfunding model is different from the classic practices of the past in three aspects. First, the internet makes the campaigns dramatically more visible and accessible to all. Second, potential contributors can see the level of support from other people before making their own funding decisions. #3 crowdfunding has allowed creators with different backgrounds to come together and fund their projects. This has opened up new opportunities for creativity that wouldn't have been available before the internet era. #4 crowdfunding is an initiative for fundraising. It is a new type of financing approach using new channels. It is conducted for a campaign of a creator. The scope of creators in the crowdfunding context is broader, including but not limited to entrepreneurs, artists, and social enterprises.