This is the story of Jim's Group, as told by its founder. An account of how a $24 business became one of the world's largest franchise chains, with over 4,300 Franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.

This is a very different guide to business success, drawn not only from Jim's experience but the lessons he has drawn from contact with thousands of successful (and some less successful) Franchisees and Franchisors. It is a business story that says little or nothing about business plans and corporate structures, but a great deal about character and attitude. And always, about the need to put the customer first.