Frankie Avicious is a hard-luck fellow with a sordid past. Living in a dreary meatpacking town, stuck in a loveless marriage, and spending his days slaughtering cattle, Frankie has nothing to look forward to but his next swallow of bargain whiskey. His wife is threatening to leave him, and the local sociopath is threatening to kill him. And then there's Scarlett Acres, a stripper with a heart of fool's gold. Frankie can't stop thinking about her ...

With the encouragement of a mysterious traveling salesman, Frankie sets out to reverse his destiny through a series of bizarre murders. The consequences of his brutality turn out to be far worse than even he could imagine.